It’s not just about the ‘look and feel’

About me

I’ve worked in tech for 15 years, mostly with ‘design’ in my job title. In this time, I’ve worked on ecommerce, editorial, music software, print-on-demand automations, computer vision solutions, personalisation journeys, LLM integrations, legal tech, donations strategies, and much more.

I’ve increased conversion, engagement and customer loyalty. I’ve improved workflow efficiency with new innovations. And I’ve improved accessibility, consistency and scalability of legacy platforms.

My strength is my ability to deeply understand core business needs, step into the user’s shoes, and also consider the wider sociological impacts that technologies can have. With this strength, I can arrive at solutions that have a positive effect at the micro and macro levels.

Art direction for Atticus culture shots. Photography by Jason Reekie.

Art direction (+ modelling!) for culture photos at Atticus

A hybrid role.

I am a Senior Designer at August, bridging product strategy, stakeholder management and hands-on design. Prior to this, I led design at Atticus and The Conversation.

As a bridge between research, design, strategy and product, I unite teams. I work best when I've got a big problem to solve with a strong mission behind it (like reimagining RedBubble's product discovery or re-platforming The Conversation's editor cms) but I am also a valuable contributor to tactical roll outs like accessibility improvements, building out design systems or incremental updates that meet strategic metrics. I am extremely adaptable, efficient and collaborative.

I’m holistic & it doesn’t overwhelm me.

I don’t just think about your website, app or the brand style guide. I think about every touchpoint. Your story, your stakeholders, your business goals, the scalability of your platforms, the long term potential of your data, your new audiences and your marketing funnel. It’s all part of your unique identity and business needs. I keep all these front of mind throughout a project roll out.

Facebook Accelerator with The Conversation

I can balance quality, time & cost.

The best kind of digital expert is someone who has worked in all three pillars: Design, Engineering & Business. That’s me.

Over the last 15 years, I’ve worked as an Account Manager, Front End Developer and Product Designer. This cross-section of skills has only become more powerful with the introduction of LLMs.

I speak your language.

I’ve worked at brand & digital agencies, start ups, and non-profits. I’ve transformed luddites into confident Wordpress, Squarespace & Craft CMS users. I can troubleshoot Javascript errors. I can brainstorm solutions with a designer while supporting their creative needs. I can pinpoint someone’s preferred way of thinking. I can ensure all parties are aligned and maintain scope. I can ask the kinds of hairy questions that builds trust and reveals the remarkable ‘unknown-unknowns’.

I go beyond solutions.

I’m not just design-thinking my way towards a human-centred solution. I go beyond this by assessing risk, innovating, testing, and comparing effort vs impact. I diagnose, assess the feasibility of different solutions, and determine the right strategy. I can carry a project from problem to solution to implementation. I can learn, ideate, prototype, test, build, launch and learn again.

I’ve had the pleasure of working with the best people.

Read testimonials

CV

August

Senior Designer • 2025 – Present

Atticus

Principal Designer • 2023 – 2025

The Conversation International

Harmonised 9 independent, global editions across 4 languages.

Head of Design • 2018 – 2023

The Wilderness Society

Launched a new brand, website and ad campaign on a shoestring budget and a tight deadline.

PM Digital & Comms (Contract) • 2018

Ain’t no planet B

Built an audience of 14,000 social followers in under 18 months.

Founder • 2017 – 2018

Climates

Designer (Volunteer) • 2017 – 2018

Redbubble

Transitioned away from legacy monolith to a fully scalable solution.

Product Designer • 2016 – 2017

Studio Alto

Designed and developed digital solutions for a wide range of clients.

Designer • 2013 – 2016

Carter Digital

Account Manager • 2011 – 2013

Frontline

Design + Marketing Assistant • 2011 – 2013

"Wonderful mentor and creative collaborator"

Team feedback
"This is a thousand times better"

Client feedback
“Upbeat. Organised.”

Stakeholder feedback
"Design in the open is the gold standard of collaboration. You always try to make your work and your thinking approachable to others."

Team feedback
“I love the way you were in a position to make final calls and decisions, it helped to speed up the process and you kept things moving when they needed it."

Stakeholder feedback
"Zoe works closely with PM & EM and shares her insights on user behaviour and her own vision of what the optimal solution could be."

Team feedback
“It's a pleasure working with someone who lets experimentation and well-crafted user testing guide their output.”

Team feedback
"Zoe engages in many projects within Redbubble that not only involves her direct team. She thinks of processes to help her stay on time and meet deadlines."

Team feedback
"Your work is amazing"

Client feedback

It’s not just about the ‘look and feel’

A hybrid role.

I’m holistic & it doesn’t overwhelm me.

I can balance quality, time & cost.

I speak your language.

I go beyond solutions.

I’ve had the pleasure of working with the best people.

August

Atticus

The Conversation International

Harmonised 9 independent, global editions across 4 languages.

The Wilderness Society

Launched a new brand, website and ad campaign on a shoestring budget and a tight deadline.

Ain’t no planet B

Built an audience of 14,000 social followers in under 18 months.

Climates

Redbubble

Transitioned away from legacy monolith to a fully scalable solution.

Studio Alto

Designed and developed digital solutions for a wide range of clients.

Carter Digital

Frontline

"Wonderful mentor and creative collaborator"

"This is a thousand times better"

“Upbeat. Organised.”

"Design in the open is the gold standard of collaboration. You always try to make your work and your thinking approachable to others."

“I love the way you were in a position to make final calls and decisions, it helped to speed up the process and you kept things moving when they needed it."

"Zoe works closely with PM & EM and shares her insights on user behaviour and her own vision of what the optimal solution could be."

“It's a pleasure working with someone who lets experimentation and well-crafted user testing guide their output.”

"Zoe engages in many projects within Redbubble that not only involves her direct team. She thinks of processes to help her stay on time and meet deadlines."

"Your work is amazing"

Zoë Jazz