I create things that turn people who care into people who act.
I was brought in after the Wilderness Society's rebrand had stalled. It launched with a PR reach of 60 million.
New brand, new website, celebrity-endorsed campaign. Tight budget, tighter deadline. We had two external agencies plus a team of in-house creatives. I ran the lot, reporting to the COO while the organisation was going through a lot of change.
Expanded a bare-bones brand into a network-wide design system across 9 editions.
I was the first designer they ever hired. I built the brand and the system behind it from scratch, so every edition could sound like itself and still be recognisable as part of something bigger.
I’ve worked in tech for 15 years, mostly with ‘design’ in my job title.
In this time, I’ve worked on legal tech, fundraising, ecommerce, editorial, CRM enhancements, print-on-demand automations, configuration tools, personalisation journeys, LLM integrations, and much more.